Love's Travel Stops & Country Stores


1964 in Watonga, Oklahoma

Corporate structure:

Privately held by the Love family


Love’s Country Stores – convenience stores

Love’s Travel Stops – interstate highway travel centers

Gemini Motor Transport – petroleum fuel hauler

Musket Corporation – trading and distribution firm

Love’s Truck Tire Care – tire care and roadside assistance

Number of retail sites:

more than 360 in 40 states nationwide

Number of employees:

approximately 12,000


10601 N Pennsylvania Ave.

Oklahoma City, OK 73120



1991 – "Corporation of the Year" by the Oklahoma City chapter of Sales and Marketing Executives International.

2000 — Winner of the Outlook Award for innovation in the convenience store industry awarded by the Sales & Marketing Executives International.

2001 – Love’s debuts on Forbes Magazine’s annual list of the 500 Largest Private Companies in the U.S. at #446.

2003 — Love’s jumps to 188 on the Forbes magazine list of 500 Largest Private Companies in the U.S.

2006 — Love’s rises to no. 64 on the annual Forbes list of the 500 Largest Private Companies.

2009 — Finalist for the Beacon Award presented by the Journal Record business publication for its “Making a Difference from the Heart” corporate philanthropy campaign.

2015 – Love's ranked No. 14 on the Forbes' list of America's Largest Private Companies.

Corporate Timeline:

1964 – Tom and Judy Love incorporate Musket Corporation, the predecessor to Love's Country Stores, and lease an abandoned filling station in Watonga, Oklahoma, for $5,000.

1972 – The first Love's Country Store opens in Guymon, Oklahoma. The store combines a convenience store concept with self-service gasoline.

1978 – Love's Country Stores expands to 60 locations in small communities in Oklahoma, Kansas, Colorado, New Mexico and Texas. In-store delis were added to make fresh sandwiches onsite.

1981 – Love's adds to its 90 existing Love's Country Stores by opening its first interstate Love's Travel Stop on I-40 in Amarillo, Texas.

1985 – Love's adds a full range of gifts and novelties to its retail locations.

1992 – Love's debuts quick-service restaurants in its locations with a Taco Bell Express in an Oklahoma City travel stop.

1998 – Love's partners with Children's Miracle Network to hold an annual in-store fundraiser. Over the next 12 years, Love's will have raised more than $4 million for children's medical research.

2008 – Love's debuts it's Truck Tire Care concept, offering roadside assistance and tire care at select Travel Stop locations.

2010 – Love's acquires 20 Pilot Travel Centers and six Flying J locations as a result of antitrust concerns regarding the Pilot-Flying J merger.

2014 – Love's celebrates its 50th anniversary.