TERMS OF USE AGREEMENT

IN CONSIDERATION OF LOVE’S TRAVEL STOPS & COUNTRY STORES, INC. (TOGETHER WITH ITS AFFILIATES, “LOVE’S”) ALLOWING YOU TO USE THIS WEBSITE (INCLUDING ITS CONTENTS AND SERVICES, THE “SITE”) AND THE SERVICES PROVIDED BY AND RELATED TO THE SITE, YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS TERMS OF USE AGREEMENT (THE “AGREEMENT”). YOUR USE OF THE SITE CONSTITUTES YOUR ACCEPTANCE OF THE AGREEMENT. YOU ACKNOWLEDGE AND AGREE THAT YOUR USE OF THE SITE HAS THE SAME EFFECT AS MANUALLY SIGNING THIS AGREEMENT WITH LOVE’S AND CREATES A VALID, BINDING CONTRACT BETWEEN YOU AND LOVE’S. IF YOU DO NOT AGREE TO THE TERMS OF THIS AGREEMENT, YOU SHOULD PROCEED NO FURTHER AND OBTAIN NO SERVICES THROUGH THE SITE.

Use of the Site

The Site is the property of Love’s and/or its licensors and contractors. You are granted a non-exclusive, non-transferable limited license to view the Site and to print off copies of any or all of the pages of the Site provided (a) it is used only for informational, non-commercial purposes, and (b) you do not remove or obscure the copyright notice or other notices. Without the express written consent of Love’s, you are not allowed (i) to modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer or sell any information, products or services obtained from the Site; (ii) to reproduce any part of the Site or mirror any material contained on the Site on any other server; or (iii) to create a link to or from the Site.

Love’s reserves the right, at its discretion, to refuse access to the Site or to take any other appropriate action if it believes that a visitor’s conduct is in violation of applicable law or this Agreement.

Prohibited Use of the Site

As an express condition of your use of the Site, you explicitly agree not to use it for any purpose that is unlawful or prohibited by this Agreement. Also, you agree not to use the Site in any way that could damage, disable, overburden, or impair the Site, or interfere with others’ use of it. Furthermore, you agree not to attempt to gain access to Love’s computer systems or networks connected to Love’s through fraud, hacking, password mining or any other means, or to attempt to reverse engineer any portion of the Site.

Product and Service Representation

The Site may contain information related to Love’s and its daily fuel prices, store specials, store facilities, store locations and service availability. Love’s makes no warranties or guarantees that such information is accurate or that each service or product will be available at a specific time or at every store location.

User ID’s & Passwords

You are solely responsible for and agree to take appropriate measures so as to protect against the misuse and/or unauthorized access of Love’s services through any methods, including unauthorized access through or to your user identification numbers or passwords (“Account ID’s”). Such misuse or unauthorized access shall include any disclosure, release, viewing or other unauthorized access to information obtainable through the use of any Account ID’s. You agree that Love’s may suspend your access pending an investigation of the use of any of your Account ID’s. You agree to cooperate fully with any and all investigations.

Links to Other Websites

The Site contains links to other websites which are hosted, operated and/or managed by third parties. These links are provided as a convenience and the inclusion of any such link does not constitute an endorsement by Love’s of the use of or content on such other websites. Should you choose to visit any such website, you do so at your own risk. Love’s makes no warranty or representation and disclaims any liability related to any linked website and/or its content, and Love’s is not responsible for the terms of use or privacy practices of such other website. We strongly recommend that you read the terms of use and privacy policies of every linked website you elect to visit. This Agreement applies only to the Site.

Trademarks

LOVE’S®, LOVE’S TRAVEL STOPS & COUNTRY STORES®, LOVE’S COUNTRY STORES®, LOVE’S TRAVEL STOPS®, LOVE’S COUNTRY®, I LOVE REWARDS®, FRESH DAILY DELI®, CLEAN PLACES FRIENDLY FACES®, LOVE’S EXPRESS® and LOVE’S FLEET CARDTM are marks owned by Love’s and may not be used without the express written permission of Love’s. There are other trademarks, service marks, trade names and trade dress on the Site owned by Love’s. You may not use any Love’s trademarks, service marks, trade names or trade dress without the express written permission of Love’s and such use must adhere to Love’s instructions and guidelines (including without limitation Love’s published brand identity guidelines), and applicable law. Click here for the Love’s Brand Identity Guidelines.

To assist and inform its Site visitors, Love’s makes licensed or fair use of trademarks, service marks, logos, graphics, designs, names, and the like of third parties for display on the Site. Love’s makes no claim of ownership of these marks, and such materials are to be considered the exclusive property of the respective third parties. Love’s use of the marks of third parties is not intended to suggest affiliation with, sponsorship of or endorsement by the mark’s holder.

Copyrights

All software and content included on the Site, including all text, graphics, logos and images, is owned by Love’s or third parties and is protected by United States and/or international copyright laws. You may view and use the content of the Site in connection with your use of the Site. Any other use, including the reproduction, copying, distribution, transmission, republication, display or creation of works derivative of the content of the Site is strictly prohibited, except as otherwise specifically set forth herein. You do not acquire ownership rights to any content or other materials viewed on or through the Site. The posting of information or materials on the Site does not constitute a waiver of any rights therein.

Disclaimer

THE SITE IS PROVIDED BY LOVE’S ON AN “AS IS” BASIS. VISITORS TO THE SITE ASSUME ALL RESPONSIBILITY AND RISK FOR THE USE OF THE SITE. LOVE’S MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THE SITE OR THE SECURITY, CONTENT, PRODUCTS OR SERVICES INCLUDED ON THE SITE. TO THE FULL EXTENT PERMITTED BY LAW, LOVE’S, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS AND SUPPLIERS DISCLAIM ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT OF INTELLECTUAL PROPERTY OR OTHER PROPRIETARY RIGHTS. LOVE’S MAKES NO WARRANTIES THAT USE OF THE SITE OR SERVICES AVAILABLE ON THE SITE WILL BE UNINTERRUPTED, AVAILABLE AT ALL TIMES AND LOCATIONS, SECURE, FREE FROM ERRORS, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS.

Indemnity

YOU AGREE TO DEFEND, INDEMNIFY, AND HOLD LOVE’S, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, AND SUPPLIERS, HARMLESS FROM AND AGAINST ANY CLAIMS, ACTIONS, DEMANDS, COSTS, DAMAGES, LIABILITIES AND SETTLEMENTS INCLUDING WITHOUT LIMITATION, REASONABLE LEGAL AND ACCOUNTING FEES, RESULTING FROM, OR ALLEGED TO RESULT FROM, YOUR VIOLATION OF THIS AGREEMENT OR LOVE’S PRIVACY POLICY, YOUR USE OF THE SITE, OR YOUR VIOLATION OF THE RIGHTS OF ANY THIRD PARTY.

Limitation of Liability

LOVE’S WILL NOT BE LIABLE FOR DAMAGES OF ANY KIND, WHETHER ACTUAL, SPECIAL, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL, ARISING FROM THE USE OF THE SITE OR SERVICES AVAILABLE ON THE SITE, THE UNAVAILABILITY OF THE SITE, DAMAGE TO YOUR COMPUTER OR COMPUTER SYSTEM, OR ANY LOSS OF DATA OR BUSINESS INTERRUPTION RESULTING FROM SUCH USE, EVEN IF LOVE’S HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SITE OR WITH ANY OF THESE TERMS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE AND ANY SERVICES OR PROGRAMS PROVIDED THROUGH THE SITE.

THE NEGATION OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN YOU AND LOVE’S. THE SITE WOULD NOT BE PROVIDED WITHOUT SUCH LIMITATIONS. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED THROUGH THE SITE OR OTHERWISE SHALL CREATE ANY WARRANTY, REPRESENTATION OR GUARANTEE NOT EXPRESSLY STATED IN THIS AGREEMENT.

Privacy Policy

Our Privacy Policy, as it may change from time to time, is incorporated as a part of this Agreement. Accordingly, all terms contained herein, apply equally to the Privacy Policy. Click here to view the Privacy Policy.

Modification

Love’s may amend this Agreement from time to time without specific notice to you. Any modifications to this Agreement will be effective immediately upon posting on the Site. It is your responsibility to review the Agreement each time you use the Site so that you are aware of any modifications made. Usage of the Site means you accept the then current form of the Agreement. For your convenience and future reference, the date of the current version of this Agreement is noted below. By continuing to visit and use the Site following the posting of a revised Agreement, you are agreeing to any changes in the revised Agreement.

Jurisdiction

You expressly agree that exclusive jurisdiction of any dispute with Love’s, or in any way relating to your use of the Site, resides in the federal or state courts located in Oklahoma County, State of Oklahoma and you further agree and expressly consent to the exercise of personal jurisdiction in such courts in connection with any such dispute including any claim involving Love’s or its affiliates, employees, contractors, officers, directors, telecommunication providers, and content providers. This Agreement shall be governed and construed by the laws of the State of Oklahoma, without respect to its conflict of laws principles.

Miscellaneous

This Agreement constitutes the entire agreement between you and Love’s, and supersedes all prior or contemporaneous agreements, representations, warranties or understandings with respect to the Site, the content, products, or services provided by or through the Site. If any provision of this Agreement is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Agreement, which shall remain in full force and effect. No waiver of any term of this Agreement shall be deemed a further or continuing waiver of such term or any other term

Contact Information

If you have any comments or questions regarding the Site or any of the terms of this Agreement, please contact us at webmaster@loves.com or by any means listed on the Site’s Contact Us webpage.

JANUARY 31, 2011

PRIVACY POLICY

THIS PRIVACY POLICY IS A PART OF THE SITE’S TERMS OF USE AGREEMENT, WHICH GOVERNS YOUR USE OF THE SITE. CLICK HERE TO VIEW THE TERMS OF USE AGREEMENT.

IN CONSIDERATION OF LOVE’S TRAVEL STOPS & COUNTRY STORES, INC. (TOGETHER WITH ITS AFFILIATES, “LOVE’S”) ALLOWING YOU TO USE THIS WEBSITE (INCLUDING THE CONTENTS AND SERVICES, THE “SITE”), YOU AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY. YOUR USE OF THE SITE CONSTITUTES YOUR ACCEPTANCE OF THE SITE’S TERMS OF USE AGREEMENT WHICH INCORPORATES THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY, YOU SHOULD PROCEED NO FURTHER AND OBTAIN NO SERVICES THROUGH THE SITE.

Our Commitment to Privacy

Love’s is committed to providing high quality service along with the highest level of integrity in dealing with our customers. As an extension of this commitment, this Privacy Policy is designed to assist you in understanding how we collect, use and safeguard information and to assist you in making informed decisions when visiting or utilizing services provided by Love’s on the Site. This Privacy Policy will be periodically reviewed and assessed against new technologies, business practices, our customers’ needs, and/or legal developments and may be revised accordingly.

The Types of Information We Collect & The Ways We Use Information

1. Aggregate Information. The Site automatically collects the IP address (but not the email address) of all visitors to our Site. The Site also tracks the pages within our Site that you view, the date and time you view those pages and various other Site statistics. This information does not identify you personally. We use this information to help us evaluate visitor traffic patterns and improve our Site by making it more responsive to the needs of visitors.

2. Personal Information. We collect personal information such as your name, address, telephone number, email address, social security number, date of birth (where permitted by law) and other information, in connection with services and products available or described on the Site when you choose to provide such information. For example, we collect such information in connection with the I LOVE REWARDS® program, the LOVE’S EXPRESS FLEET CARDTM program, periodic contests and our Contact Us webpage. In addition, we obtain detailed personal information such as your name, address, email address, social security number and date of birth (where permitted by law), prior work history and other background information from the third party service providers hosting the Love’s Career Services Center, the Love’s Express Electronic Payment System, and the individual store websites when you chose to provide the information to the third party. See the section entitled “Links to Other Websites” below for more information regarding your privacy on third party links posted to our Site.

By providing personal information into any of the above areas, you grant us permission to use such information for our business purposes including, without limitation, contacting you regarding employment opportunities or product offers, and you grant us permission to securely transmit your personal information to third parties to fulfill our business purposes. Further, we may contact you about selected employment positions, products, services, companies and events that we think may interest you or to contact you regarding your requests, questions, comments or other information you have provided. If you later decide you do not want your information to be used in these ways, please let us know through the opt-out procedures described below.

By providing the personal information of a person other than yourself or that of an entity into any of the above areas, you are solely responsible for obtaining from such person or entity any and all required rights, releases, consents, clearances, licenses, and other authorizations necessary to exploit and otherwise use their information (the “Clearances”). By submitting such information, you represent and warrant to Love’s that all required Clearances have been obtained and Love’s is entitled to rely on the same.

3. Cookies. We may track your visit to our Site by giving you HTML “cookies” when you enter. Cookies are pieces of information that websites transfer to your computer’s hard drive or shares with your computer’s temporary memory for record-keeping purposes. Our cookies do not store personal information. Cookies allow us to save preferences for you to make visiting our Site easier. Cookies also help us to collect anonymous click-stream data for tracking visitor trends and patterns. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser either to notify you when you have received a cookie or to refuse to accept cookies. You should understand that certain areas of our Site may not function properly if you set your browser not to accept cookies.

How We Disclose Information We Collect

We may disclose your information to our affiliated companies and our stores as well as to companies that provide services to us as permitted by law, unless we are otherwise notified by you through the opt-out procedures described below. We may also disclose your information: (a) in response to requests from local, state or federal law enforcement officials; (b) in response to any judicial, administrative, or similar proceeding such as a subpoena; (c) when required by law; (d) to protect and defend our rights, business or property; (e) in special circumstances including in connection with a fundamental corporate structure or ownership change or in response to a physical threat (actual or perceived) to an individual; or (f) to enforce this Privacy Policy or the Terms of Use Agreement of the Site.

How We Protect Your Information

1. Information Security. Love’s does not warrant the security of your information. However, we utilize encryption and/or security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.

2. Evaluation of Information Protection Practices. Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of information.

3. Employee Access to Your Information. In general, our business practices limit employee access to personal information and limit the use and disclosure of such information to authorized persons, processes and transactions.

Choice/Opt-out

Visitors to our Site may be given the opportunity to choose whether to have their information used for certain purposes when asked for the information. Otherwise, visitors who no longer wish to be contacted, to have their information shared pursuant to this Privacy Policy, or to receive our sales alerts and other promotional email notifications may always opt-out of receiving these notifications or from having their information shared for certain purposes by contacting us at webmaster@loves.com; provided however, Love’s may still disclose your information as set forth in (a) – (f) of the section above entitled “How We Disclose Information We Collect”. You may opt-out at any time and for any reason.

Children's Privacy

We are sensitive to the need to protect the privacy of children who use the Internet. We will not knowingly collect personal information from children under the age of thirteen (13) consistent with the Children’s Online Privacy Protection Act. If we become aware that a child under the age of thirteen (13) has provided personal information to us through our Site, we will delete it from our files. If you are under the age of thirteen (13), please do not attempt to provide any personal information on our Site. If you are a parent or legal guardian of someone under the age of thirteen (13) whom you believe has submitted personal information to us, please contact us at webmaster@loves.com and we will take appropriate steps to remove such information from our files.

Electronic Messaging

Electronic messaging is subject to the Love’s Electronic Messaging Disclaimer. Click here to review the disclaimer. Love’s routinely retains electronic messages and uses encryption/security software, but Love’s cannot completely ensure the security and privacy of electronic messaging communications to and from Love’s. These communications could be intercepted without your knowledge and permission. If you are concerned about your privacy, we suggest that you do not use electronic messaging to provide information to us that you consider sensitive or confidential.

Release and Limitations

By using the Site you release Love’s from and agree that Love’s is not responsible for: (i) any disclosure of personal information made by you to a third party through your use of the Site; (ii) any disclosure of personal information obtained illegally from us; or (iii) any accidental disclosure of personal information made by us.

Privacy Policies of Other Websites

This Site contains links to other websites such as the Love’s Career Services Center, the Love’s Express Electronic Payment System, and individual store websites which are hosted, operated and/or managed by a third party or its contractors, not Love’s. Any information submitted to these other websites may be retained, viewed and used by the third parties and/or Love’s and in accordance with any applicable third parties’ respective use and privacy policies and this Privacy Policy. Love’s is not responsible for the privacy practices of the third parties hosting, operating and/or managing such other websites. We strongly recommend that our visitors read and inquire into the privacy policies of every such third-party website that they visit which collects personal information. This Privacy Policy applies only to the Site.

How to Contact Us

If you have any questions, comments or concerns about our Privacy Policy, please contact us at webmaster@loves.com or by any means listed on the Site’s Contact Us webpage.

JANUARY 31, 2011