Love's Customer Login

Please contact Client Management at 1-866-213-5536 during business hours: Mon-Fri 8am-5pm CST.

Current My Love Rewards members

If you have not yet done this one-time update to your login, follow these steps:

  1. Enter your My Love Rewards card number in the Email Address box.
  2. Enter your current PIN in the Password box.
  3. Click Login.
Error, please complete all required inputs.

If you have not completed registration, please click here to get started.


Username Password
Email Address
For better security, we are changing the way you login. Please enter your My Love Rewards number and PIN. You will then be prompted to update your login information.
Logging in...

Register Your My Love Rewards Card

You must have a My Love Rewards card to register.

If you do not have a My Love Rewards card, go to a Love's store and ask for one at the counter.

You can find your My Love Rewards # on the back of your card.

My Love Rewards Card