Attention My Love Rewards Members

New Members

If you are registering a new My Love Rewards card for the first time, click Continue.

Lost or Stolen Card

If you have lost an active My Love Rewards card and do not know your card number or PIN, pick up a new blank card from a Love’s store and call Customer Service at 1-800-655-6837.

Current Members

We are changing how you log in to your My Love Rewards account.

If you have not yet done this one-time update to your login, please follow these steps:

1. On the next screen, you will see an Email Address box and a Password box.
2. Enter your My Love Rewards card number in the Email Address box.
3. Enter your current PIN number in the Password box.
4. Click Login and follow instructions to add a valid email and create a password.
5. Next time, you will only need your email and password to log in.

Questions? Call Customer Service at comments@loves.com.