Love's Customer Login

Please contact Client Management at 1-866-213-5536 during business hours: Mon-Fri 8am-5pm CST.

If you have not completed registration, please click here to get started.

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For better security, we are changing the way you login. Please enter your My Love Rewards number and PIN. You will then be prompted to update your login information.
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You must have a My Love Rewards card to register.

If you do not have a My Love Rewards card, go to a Love's store and ask for one at the counter.

You can find your My Love Rewards # on the back of your card.

My Love Rewards Card