Press Release

Loves Unveils Free App for Mobile Devices and Launches Sweepstakes

"Love's Connect" is the first travel stop application available on all three major mobile platforms.

OKLAHOMA CITY, June 1, 2011 — Love’s Travel Stops and Country Stores (Love’s) today announced its new “Love’s Connect” mobile application for iPhone, Android and Blackberry Smartphones is available to download.

The new Love’s mobile app provides customers real-time access to store locations, fuel prices, store amenities, food offerings, and special promotions. Customers enrolled in Love’s “I Love Rewards” program also receive information on current points and credits at their fingertips with “Love’s Connect.”

“Love’s is known for high standards of customer service. The new app deepens connections with our customers allowing for customized deal alerts and the opportunity to leave instant feedback about their experience inside our stores,” said Dave Frankenfield, director of marketing for Love’s.

Love’s also announced it will award $12,000 in cash during a nationwide sweepstakes. Starting today, every free Love’s Connect app download from iTunes, Android Market, or Blackberry App World will automatically enter the user into a weekly drawing for $500 in cash. Two $500 winners will be randomly selected each week for 12 weeks. (For official rules, visit http://mylovesstores.com/ContestRules.)

“We are excited to offer ‘Love’s Connect’ to our customers and give them a chance to win cash. The free app is an invaluable tool for professional drivers and the motoring public,” Frankenfield said.

Love’s customers who do not carry a Smartphone can also receive special deal alerts via text message or email by signing up at www.loves.com.

About Love's Travel Stops & Country Stores

Founded in 1964 by Tom Love, Love’s Travel Stops & Country Stores is headquartered in Oklahoma City, Okla., and remains entirely family owned and operated. With more than 265 locations and 90 tire care centers in 39 states, Love’s approximate growth rate is 20 stores per year. Love’s is currently ranked No. 18 on Forbes’ Magazine’s annual listing of America’s largest privately held companies. To learn more, go to www.loves.com, Facebook (www.facebook.com/lovestravelstops), or follow @LovesTravelStop on Twitter.