NASCAR: Love's, CSX team up to promote safety
It's a big NASCAR race week for Chris Buescher and the #34 Love's Ford Fusion with a very important cause: promoting safety on the roads and around railroad tracks.
Love’s Travel Stops & Country Stores and CSX are the No. 34 team’s principal sponsors for the 2016 season, combining for 26 of the series’ 36 points races. The Talladega race will serve as an opportunity for the two transportation-based companies to come together to promote a unified message during one of the season’s most anticipated and action-packed races.
“We are proud to work with CSX to support the ‘Play it Safe’ message,” said Dave Frankenfield, director of marketing for Love’s. “Truck driver safety is a very important initiative to Love’s and all of our Customers.”
Talladega Superspeedway is a track where Front Row Motorsports has a history of success, including a win and three top-five and seven top-10 finishes. It will be Buescher’s second Sprint Cup start at the 2.66-mile tri-oval.
“Talladega is an opportunity for us to have a solid day and even go pick up a win,” said Buescher. “It’s great that we have both Love’s and CSX on the car for such a big race, working together to promote safety, and it would be very special to take them both to Victory Lane.”
The GEICO 500 will air live on FOX May 1 at 1 p.m. ET.