Facts About Love's
|Company: Love's Travel Stops & Country Stores|
|Founded: 1964 in Watonga, Oklahoma|
|Corporate Structure: Privately held by the Love Family|
|Number of Retail Sites: More than 450 in 41 states|
|Number of Employees: More than 20,000|
1964 – Tom and Judy Love incorporate Musket Corporation, the predecessor to Love's Country Stores, and lease an abandoned filling station in Watonga, Oklahoma, for $5,000.
1972 – The first Love's Country Store opens in Guymon, Oklahoma. The store combines a convenience store concept with self-service gasoline.
1978 – Love's Country Stores expands to 60 locations in small communities in Oklahoma, Kansas, Colorado, New Mexico and Texas. In-store deli's were added to make fresh sandwiches onsite.
1981 – Love's adds to its 90 existing Love's Country Stores by opening its first interstate Love's Travel Stop on I-40 in Amarillo, Texas.
1985 – Love's adds a full range of gifts and novelties to its retail locations.
1992 – Love's debuts quick-service restaurants in its locations with a Taco Bell Express in an Oklahoma City travel stop.
1999 – Love's partners with Children's Miracle Network to hold an annual in-store fundraiser. Over the next 12 years, Love's will have raised more than $4 million for children's medical research.
2008 – Love's debuts its Truck Tire Care concept, offering roadside assistance and tire care at select Travel Stop locations.
2010 – Love's acquires 20 Pilot Travel Centers and six Flying J locations as a result of antitrust concerns regarding the Pilot-Flying J merger.
2014 – Love's celebrates its 50th anniversary.
2014 – Love's hospitality debuts with the opening of a Microtel Inn & Suites by Wyndam in Pecos, Texas.
2015 – Love's launches full-service tire inflation system called TirePass.
2016 – Love's acquires Trillium CNG adding 37 CNG locations, and Love's opens a record 47 new stores.
2017 – Love's enters into its 41st state (Montana) and acquires 52 Speedco locations.
Gemini Motor Transport Wins Safety Champion Award
National Tank Truck Carriers, Inc. Presents Top Honor to Love’s Travel Stops’ Fuel-Hauling Fleet
Love’s Revamped Mobile App Features Mobile Pay
New Design Offers More Features, Improved User Experience
Love’s Travel Stops Opens in Capac, Michigan
Love’s Adds Second Travel Stop in Michigan Connecting Canadian Drivers
Love’s Opens in Elizabethtown, Kentucky
Love’s Adds Truck Parking Close to Interstate 65