Facts About Love's
|Company: Love's Travel Stops & Country Stores|
|Founded: 1964 in Watonga, Oklahoma|
|Corporate Structure: Privately held by the Love Family|
|Number of Retail Sites: More than 530 in 41 states|
|Number of Employees: More than 28,000|
1964 – Tom and Judy Love incorporate Musket Corporation, the predecessor to Love's Country Stores, and lease an abandoned filling station in Watonga, Oklahoma, for $5,000.
1972 – The first Love's Country Store opens in Guymon, Oklahoma. The store combines a convenience store concept with self-service gasoline.
1978 – Love's Country Stores expands to 60 locations in small communities in Oklahoma, Kansas, Colorado, New Mexico and Texas. In-store delis were added to make fresh sandwiches onsite.
1981 – Love's adds to its 90 existing Love's Country Stores by opening its first interstate Love's Travel Stop on I-40 in Amarillo, Texas.
1985 – Love's adds a full range of gifts and novelties to its retail locations.
1992 – Love's debuts quick-service restaurants in its locations with a Taco Bell Express in an Oklahoma City travel stop.
1999 – Love's partners with Children's Miracle Network Hospitals to hold an annual in-store fundraiser. Over the next 19 years, Love's will have raised more than $28 million for children's medical research.
2008 – Love's debuts its Truck Tire Care concept, offering roadside assistance and tire care at select Travel Stop locations.
2010 – Love's acquires 20 Pilot Travel Centers and six Flying J locations as a result of antitrust concerns regarding the Pilot-Flying J merger.
2014 – Love's celebrates its 50th anniversary.
2014 – Love's hospitality debuts with the opening of a Microtel Inn & Suites by Wyndham in Pecos, Texas.
2015 – Love's launches full-service tire inflation system called TirePass.
2016 – Love's acquires Trillium CNG adding 37 CNG locations, and Love's opens a record 47 new stores.
2017 – Love's enters into its 41st state (Montana) and acquires 52 Speedco locations.
2017 – Gemini Motor Transport wins NTTC's North American Safety Champion Award.
2018 – Love's employment surpasses 20,000 team members.
2019 – Love's and Speedco form service partnership with Navistar.
2019 – Love’s employment surpasses 25,000 team members.
2019 – In Edon, Ohio, Love’s opens its 500th store.
Love’s Travel Stops opens new location in Indiana
Opening adds 79 jobs, 41 truck parking spaces to Huntington County
Love’s announces key promotions within executive leadership team
Two long-term leaders retire
Love’s announces new Speedco locations open
24/7 sites will help keep truckers on the road
Love’s Travel Stops announces first-quarter pay increase for store teams
Announcement includes continuation of COVID-19 sick pay, guaranteed manager bonuses