Facts About Love's
|Company: Love's Travel Stops & Country Stores|
|Founded: 1964 in Watonga, Oklahoma|
|Corporate Structure: Privately held by the Love Family|
|Number of Retail Sites: More than 550 in 41 states|
|Number of Employees: More than 29,000|
1964 – Tom and Judy Love incorporate Musket Corporation, the predecessor to Love's Country Stores, and lease an abandoned filling station in Watonga, Oklahoma, for $5,000.
1972 – The first Love's Country Store opens in Guymon, Oklahoma. The store combines a convenience store concept with self-service gasoline.
1978 – Love's Country Stores expands to 60 locations in small communities in Oklahoma, Kansas, Colorado, New Mexico and Texas. In-store delis were added to make fresh sandwiches onsite.
1981 – Love's adds to its 90 existing Love's Country Stores by opening its first interstate Love's Travel Stop on I-40 in Amarillo, Texas.
1985 – Love's adds a full range of gifts and novelties to its retail locations.
1992 – Love's debuts quick-service restaurants in its locations with a Taco Bell Express in an Oklahoma City travel stop.
1999 – Love's partners with Children's Miracle Network Hospitals to hold an annual in-store fundraiser. Over the next 19 years, Love's will have raised more than $28 million for children's medical research.
2008 – Love's debuts its Truck Tire Care concept, offering roadside assistance and tire care at select Travel Stop locations.
2010 – Love's acquires 20 Pilot Travel Centers and six Flying J locations as a result of antitrust concerns regarding the Pilot-Flying J merger.
2014 – Love's celebrates its 50th anniversary.
2014 – Love's hospitality debuts with the opening of a Microtel Inn & Suites by Wyndham in Pecos, Texas.
2015 – Love's launches full-service tire inflation system called TirePass.
2016 – Love's acquires Trillium CNG adding 37 CNG locations, and Love's opens a record 47 new stores.
2017 – Love's enters into its 41st state (Montana) and acquires 52 Speedco locations.
2017 – Gemini Motor Transport wins NTTC's North American Safety Champion Award.
2018 – Love's employment surpasses 20,000 team members.
2019 – Love's and Speedco form service partnership with Navistar.
2019 – Love’s employment surpasses 25,000 team members.
2019 – In Edon, Ohio, Love’s opens its 500th store.
Love’s loyalty program ranked one of America’s best
My Love Rewards scores highest among all industries
Setting record, Love’s awards Gemini drivers nearly $4.5 million in safety bonuses
Unmatched in industry, bonus shows commitment to keeping the road safe
Love’s annual Share the Love goes virtual; donations made to local nonprofits
Event changed due to COVID-19; over $57,000 given on behalf of corporate employees
Love’s Travel Stops opens in Wyoming, Minnesota, Alabama and Nebraska
335 truck parking spaces, 273 jobs added