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Facts About Love's

Corporate Timeline

1964 – Tom and Judy Love incorporate Musket Corporation, the predecessor to Love's Country Stores, and lease an abandoned filling station in Watonga, Oklahoma, for $5,000.

1972 – The first Love's Country Store opens in Guymon, Oklahoma. The store combines a convenience store concept with self-service gasoline.

1978 – Love's Country Stores expands to 60 locations in small communities in Oklahoma, Kansas, Colorado, New Mexico and Texas. In-store delis were added to make fresh sandwiches onsite.

1981 – Love's adds to its 90 existing Love's Country Stores by opening its first interstate Love's Travel Stop on I-40 in Amarillo, Texas.

1985 – Love's adds a full range of gifts and novelties to its retail locations.

1992 – Love's debuts quick-service restaurants in its locations with a Taco Bell Express in an Oklahoma City travel stop.

1999 – Love's partners with Children's Miracle Network Hospitals to hold an annual in-store fundraiser. Over the next 19 years, Love's will have raised more than $28 million for children's medical research.

2008 – Love's debuts its Truck Tire Care concept, offering roadside assistance and tire care at select Travel Stop locations.

2010 – Love's acquires 20 Pilot Travel Centers and six Flying J locations.

2014 – Love's celebrates its 50th anniversary.

2014 – Love's hospitality debuts with the opening of a Microtel Inn & Suites by Wyndham in Pecos, Texas.

2015 – Love's launches full-service tire inflation system called TirePass.

2016 – Love's acquires Trillium CNG adding 37 CNG locations, and Love's opens a record 47 new stores.

2017 – Love's enters into its 41st state (Montana) and acquires 52 Speedco locations.

2017 – Gemini Motor Transport wins NTTC's North American Safety Champion Award.

2018 – Love's employment surpasses 20,000 team members.

2019 – Love's and Speedco form service partnership with Navistar.

2019 – Love's employment surpasses 25,000 team members.

2019 – In Edon, Ohio, Love's opens its 500th store.

2020 – Love's changed the name of its truck maintenance network to Love's Truck Care from Love's Truck Tire Care.

2020 – Love's reached 400 Love's Truck Care and Speedco locations.

2021 – Love's employment surpasses 30,000 team members.

2022 – In Perry, Oklahoma, Love's opens its 600th store.

2023 – Love’s and Speedco form service warranty agreement with Freightliner.

2023 – Love’s acquires 22 EZ GO locations along Kansas and Oklahoma Turnpikes.

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