Press Release

Love’s Branded Diesel Exhaust Fluid Now Available at Travel Stops

OKLAHOMA CITY, October 3, 2018 - Love's Travel Stops the nation’s industry-leading travel stop network, now offers its own private label diesel exhaust fluid (DEF) for auto diesel and professional driver Customers. The product is available at all travel stop locations and comes in a value size 2.5 gallon container. With this new product addition, Love’s is the only travel stop to have its own privately labeled DEF product.

“Our Customers desire value and automotive products with a label they can trust,” said Wade Hollis, senior category manager for Love’s. “By working to develop a DEF product that performs as well or better than the bulk DEF product we have at our diesel island pumps, we’re able to garner that trust and quickly get our Customers back on the road.”

Love’s also carries other proprietary branded products such as Love’s automotive oil, Love’s automatic transmission fluid and Love’s power steering fluid. Love’s has long produced its own trusted bulk DEF product, which is available at the diesel island pumps for professional drivers. Over time, Love’s made the decision to add DEF to its list of self-branded products due to high demand from valued Customers. For $15.99, Customers will get the trusted quality of DEF that they expect from all Love’s products. 

About Love's Travel Stops & Country Stores

Love's Travel Stops & Country Stores (Love's) is the nation's industry-leading travel stop network with more than 470 locations in 41 states. Founded in 1964 and headquartered in Oklahoma City, Oklahoma, the company remains family-owned and operated and employs more than 22,000 people. Love's provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, fresh coffee, restaurant offerings, and more. Love's has more than 250 on-site Truck Tire Care centers and 53 Speedco locations, which is the largest oil change and preventative maintenance nationwide network on the road today. Love's is committed to providing customers with "Clean Places, Friendly Faces" at every stop. To learn more, visit www.loves.com.