Love’s - The Modern Road Trip Headquarters

This summer, more travelers are embracing the flexibility and affordability of road trips - and they’re looking for brands to give them a first-class experience along the way. Top of mind for many travelers is finding stops with fresh amenities, delicious food options, and ways to save money on their journey. This is where Love’s comes into play with offerings in all these areas and more. When travelers hit the road this summer, they can look to Love’s network of 670+ locations as their road trip headquarters.

Love’s - The Modern Road Trip Headquarters

As demand grows for fresher, better-tasting and higher-quality food options on the road, Love’s is adding new options to its lineup every two months and continuing to provide the staples it’s known for, and those items are being prepared fresh daily at its locations across the country.

Love’s is continuing to grow its fresh food strategy thanks to its Culinary Innovation Center located at the company’s Oklahoma City headquarters. The facility serves as a development and test kitchen for new menu items, including sandwiches, wraps, salads and more, with new flavors rolling out every two months. Most recently, customers got to experience Love’s Honey Mustard Pork BBQ Pretzel Sandwich and a Honey Mustard Pretzel Club Sandwich at more than 600 locations. And in July and August, Love’s is leaning into the popular sweet and spicey trend with a Swicy Pork BBQ Sandwich featuring pulled pork, swicy BBQ sauce, pepperjack cheese and pickles on a brioche bun; and a Swicy BBQ Burger with smoky bacon, pepperjack cheese and swicy BBQ sauce on a brioche bun.

Along with these items, Love’s continues to expand its line of private-label snacks and drinks with favorites including candy, beef jerky, trail mix and most recently fresh juice offerings.

Expanded Rewards for More Value

At the center of what makes Love’s ideal for summer travelers is the company’s recently updated loyalty program - Love’s Rewards. For the first time, customers can earn and redeem points on fuel and in-store purchases, on top of savings and deals that have been in place.

Love’s Rewards allows casual drivers to save 10-cents-per-gallon on gasoline, up to 25-cents-per-gallon of auto diesel and earn points on every gallon of fuel purchased and dollar spent in-store.  It’s also free to sign up, and customers are not limited to the number of gallons or times they can use the fuel discount, which is unique to Love’s.

On top of direct savings on fuel and the ability to earn points, Love’s is also providing value through initiatives like Love Your Mondays, where customers can get a free food or drink product in the Love’s Rewards App each Monday; Love’s Drink Club, where every fifth fountain drink or coffee is free; and Mobile Deals, where customers can access discounts on today’s most popular food, drink and snack options.

Fresh amenities for the Road Ahead

Beyond food and fuel, summer travelers can turn to Love’s for the fresh locations and amenities that will make their journey more comfortable. The company continues to strengthen its network with its Road Ahead Plan. In 2026, Love’s is investing $700 million in building new locations and remodeling existing ones to provide customers with an unmatched experience. So far this year, the company has added 10 new locations for customers and updated 18, helping to provide a welcoming, convenient and updated experience.

As summer travel reaches its peak, travelers can find clean restrooms, well-lit facilities, RV parking and hookups, dog parks and all the amenities they need in one place. Locations and amenities can be easily found in the Love’s Rewards App.

Meeting the Needs of Today’s Travelers

As summer travel reaches its peak, travelers can find clean restrooms, well-lit facilities, RV parking and hookups, dog parks and all the amenities they need in one place. Locations and amenities can be easily found in the Love’s Rewards App.

From loyalty incentives and menu development to mobile trip planning and expanded convenience offerings, Love’s is creating a more efficient and enjoyable experience for drivers at every stage of their journey. Download the Love's Rewards App today to see all Love’s has in store.