Love’s grows footprint with New Mexico opening; renovates Indiana and Texas locations

OKLAHOMA CITY, May 22, 2026 – Love’s Travel Stops is expanding its footprint in New Mexico, with the opening of a new travel stop in Truth or Consequences, located at 224 Dr. Hubble Road (Interstate 25, Exit 79). The new travel stop has 63 truck parking spaces and provides free parking for Love’s customers, helping to address the national truck parking shortage. So far in 2026, Love’s has added 870 truck parking spaces across the country.

Located between existing travel stops in Las Cruces and Albuquerque, the new location in Truth or Consequences provides a much-needed stop for professional drivers and motorists navigating I-25 in New Mexico. This expansion directly supports the national supply chain by adding essential truck parking and fueling capacity in a region where reliable, clean amenities are vital for driver safety and vehicle efficiency.

The Truth or Consequences location includes plenty of snack, drink and food options, including Love’s fresh food items prepared on-site daily, and Arby’s.

As a new Love’s location, the Truth or Consequences travel stop has space allocated for EV chargers, allowing Love’s to quickly partner with local utility companies to install charging stations should customer demand arise.

In honor of the grand opening in Truth or Consequences, Love’s will donate $5,000 to Hot Springs High School and $5,000 to the University of New Mexico Children’s Hospital. Additionally, Love’s district managers work with eligible nonprofits in their area to make donations through community grants on an annual basis.

Modernizing stores in Indiana and Texas

Love’s also recently celebrated the grand reopenings of its travel stops in Marion, Indiana, and Encinal, Texas, under its Road Ahead Plan. Updates to the Marion location include 74 new truck parking spaces, for a new total of 221 parking spaces; a remodeled sales floor, restrooms, and showers; and an overall updated look and feel. The Encinal location received updates including a remodeled sales floor, restrooms and showers. The location's Subway was also remodeled. So far, in 2026, Love’s has completed updates to 16 locations and opened nine new stores.

With Love’s Rewards, customers can save on gas, auto diesel, food and more while earning points along the way. Designed with all customers in mind, the Love’s Rewards App makes it easy to save money, unlock exclusive offers and quickly find Love’s locations and amenities. To download the App and become a Love's Rewards member, visit loves.com/loves-rewards.

To celebrate the reopening of the Marion location, Love’s will donate $5,000 to Riley Children’s Health. Love’s will also donate $5,000 to CHRISTUS Children’s Hospital, in celebration of the reopening of the Encinal location.

Truth and Consequences amenities and services include:

• 11,717 square feet
• 63 truck parking spaces
• 3 RV parking spaces
• 7 RV hookups
• 77 jobs added
• Love’s fresh food items
• Arby's
• Six diesel bays
• Four showers
• Laundry facilities
• CAT Scale
• 76 car parking spaces
• Dog park
• Self-checkout options

About Love’s

Love's has been fueling customers' journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and-operated business headquartered in Oklahoma City with nearly 40,000 team members in North America and Europe. The company's core business is travel stops and convenience stores with 677 locations in 42 states. Love's continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love's serves and maintaining an inclusive workplace are hallmarks of the company's award-winning culture. To find out more about Love's, follow us on social or apply for a job, click here.