Love’s Media Group campaign delivers 23% incremental unit lift for leading beverage brand

LAS VEGAS, October 6, 2026 – As retailers and brands gather at the NACS Show, Love’s Media Group is sharing new campaign results that demonstrate how a connected retail media strategy can drive measurable sales outcomes.

The eight-week campaign, conducted with a leading beverage brand, supported awareness and redemption of a three-for-$9 promotion across participating Love’s locations. The campaign generated a 23% incremental unit lift and a 19.6% incremental sales lift.

The campaign used a connected mix of high-visibility Love’s Media Group assets to engage customers throughout their visit, including exterior posters, in-store digital screens, pump screens, pump toppers, interior posters, restroom flyers and counter mats. Together, the placements created a consistent brand presence from customers’ arrival and fueling experience through the point of purchase.

“This campaign is a strong example of what makes retail media so powerful at Love’s,” said Tommy Greenberg, general manager of Love’s Media Group. “It allows us to meet consumers throughout their journey and connect those experiences back to measurable business results. By combining high-visibility media placements across the Love’s environment with a data-driven measurement approach, we were able to demonstrate a meaningful lift in both units and sales for our brand partner. These results reinforce our commitment to building media solutions that deliver real value for our partners.”

Campaign performance was measured through a test-and-control methodology powered by MarketDial. Stores running the Love’s Media Group campaign were compared with matched holdout locations. The analysis included 51 control stores after four outliers were removed and found a 23% incremental unit lift at a 99% confidence level, providing a statistically significant measure of the campaign’s effectiveness.

The results demonstrate how Love’s Media Group can help brands connect media investment to measurable sales outcomes within the convenience and travel stop environment. By combining visibility across multiple customer touchpoints with data-driven measurement, Love’s Media Group provides brand partners with an integrated approach designed to build awareness and influence purchasing behavior.

The campaign ran from Feb. 26 through April 22, 2026.

To learn more about Love’s Media Group and its retail media solutions, visit loves.com/loves-media-group

About Love’s

Love's has been fueling customers' journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and-operated business headquartered in Oklahoma City with nearly 40,000 team members in North America and Europe. The company's core business is travel stops and convenience stores with 681 locations in 42 states. Love's continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love's serves and maintaining an inclusive workplace are hallmarks of the company's award-winning culture. To find out more about Love's, follow us on social or apply for a job, click here.