Speed, community and our brand
In late September, Love's put the pedal to the metal as the lead sponsor in the NASCAR Craftsman Truck Series race at the Talladega Speedway, creating a day filled with heart-pounding moments and showcasing our commitment to strong partnerships and brand recognition.
The Love's team made sure that everyone at the racetrack campground had an unforgettable experience. We surprised racegoers with exciting activations, like giving out Love's RV Stop branded sunglasses and cups.
Partnering with Talladega was a natural choice, given our decade-long involvement with NASCAR sponsorship. The Talladega Speedway arena, with its 5,000-plus camp spots, provided a fantastic opportunity to connect with a large and enthusiastic audience that aligns with Love’s growing RV brand. Join us in celebrating the successful race day and incredible momentum gained by building deeper connections with customers.
Zane Smith's Love's RV Stop truck.
Love's Marketing team at the race.